A manufacturer of toiletries and cleaning products uses the name Home Helper, for most products in their international markets. The name has created a universal appeal for its products as customers identify their products with the name; hence, Home Helper can be regarded as a ________ brand.

Question

Quizplus · Accepted Answer

The term "global brand" refers to a brand that has a universal appeal and is recognized across different international markets. Since Home Helper is used for most products in international markets and has created a universal appeal, it fits the definition of a global brand.

A Manufacturer of Toiletries and Cleaning Products Uses the Name