Kroger grocery stores stock many food items that are sold under the brand name Simple Truth, which is sold exclusively in Kroger stores. This is an example of a ________ brand.

Question

Quizplus · Accepted Answer

Simple Truth is an example of a private brand (also known as a store brand or own brand), which is a brand owned by a retailer or supplier who gets its goods made by a contract manufacturer under its own label. Products sold under the Simple Truth brand are exclusively available at Kroger stores, fitting the definition of a private brand.

Kroger Grocery Stores Stock Many Food Items That Are Sold