The most successful companies in the global marketplace today focus on country as the primary segmentation variable.

Question

Quizplus · Accepted Answer

Most successful companies in the global marketplace today focus on various segmentation variables such as demographics, psychographics, behavior, and needs of consumers, rather than just the country. This approach allows for a more nuanced understanding of diverse consumer groups and enables companies to tailor their products and marketing strategies more effectively.

The Most Successful Companies in the Global Marketplace Today Focus