The first step in the international planning process is to adapt the marketing mix to target markets.

Name: The first step in the international planning process is to adapt the marketing mix to target markets.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The first step in the international planning process is usually to assess the company's internal and external environments to understand its capabilities, resources, and goals, before adapting the marketing mix to target markets.

The First Step in the International Planning Process Is to Adapt