Incorrect decisions taken in Phase 2 of the international planning process lead to products inappropriate for the intended market or costly mistakes in pricing, advertising, and promotion.

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In Phase 2 of the international planning process, decisions are made regarding market entry strategies, product adaptation, pricing, distribution, and promotional strategies. Incorrect decisions at this stage can indeed lead to products that are inappropriate for the target market or result in costly mistakes in pricing, advertising, and promotion, as these elements are crucial for the successful introduction and acceptance of products in new international markets.

Incorrect Decisions Taken in Phase 2 of the International Planning