Hippos is a manufacturer of consumer goods. It intends to sell its products in Taiwan as it is looking to enter into Asian markets. It does not want to make any equity investment and prefers to minimize any risk of loss in the foreign market. It is also willing to settle for a low rate of return and little control. Which of the foreign market-entry strategies is Hippos most likely to pursue?

Question

Quizplus · Accepted Answer

Indirect exporting involves selling to an intermediary, who then sells your products in the foreign market. This method requires no equity investment and minimizes risk, aligning with Hippos' preferences.

Hippos Is a Manufacturer of Consumer Goods