Mirros, a U.S. kitchenware distributor, sells its inventory twice a year to All Cooks, a kitchenware retailer in the United States. All Cooks, in turn, sells those products through its retail stores in Vietnam and Thailand. In which of the following entry modes is Mirros most likely engaged?

Question

Quizplus · Accepted Answer

Mirros is most likely engaged in indirect exporting because it sells its products to All Cooks, a domestic intermediary, which then sells the products internationally. This means Mirros is not directly involved in the export process to the foreign markets of Vietnam and Thailand.