Mirros, a U.S. kitchenware distributor, takes a selection of its inventory twice a year to Vietnam and sells it to a Vietnam-based kitchen retailer. The Vietnam company, in turn, sells those products through its retail stores in Vietnam and Thailand. In which of the alternative market-entry strategies is Mirros engaged?

Question

Quizplus · Accepted Answer

Mirros is engaged in direct exporting because it sells its products directly to a retailer in another country without establishing a joint venture, franchise, licensing agreement, or making a direct foreign investment.