Before launching its latest line of health drinks, a beverage manufacturer provided free samples of the health drinks to families. It then conducted a survey with mostly open-ended questions in which the participants were asked about their first impressions about the drinks. This is an example of ________ research.
A) qualitative
B) analytical
C) quantitative
D) laboratory
E) statistical

Question

Quizplus · Accepted Answer

The use of open-ended questions to gather first impressions about the health drinks indicates a focus on collecting non-numerical, descriptive data, which is characteristic of qualitative research.

Before Launching Its Latest Line of Health Drinks, a Beverage