What question should a marketing researcher ask when trying to establish the reliability of secondary data sources in the international arena?
A) How much do the data cost?
B) What language is used in the parent country?
C) How long did it take to complete the survey in question?
D) Who collected the data?
E) What type of survey was used during the data collection process?

Question

Quizplus · Accepted Answer

The reliability of secondary data, especially in the international context, can significantly depend on the source of the data. Knowing who collected the data helps in assessing the credibility, expertise, and potential biases of the source, making it a critical question for a marketing researcher.

What Question Should a Marketing Researcher Ask When Trying to Establish