Which statement is true about qualitative research?
A) It provides a marketer with responses that can be presented with precise estimations.
B) It includes recording consumers' first impressions about products.
C) It usually involves asking respondents to select a response from a set of choices.
D) Data from qualitative research can be easily summarized in percentages, averages, or other statistics.
E) It is generally associated with survey research that involves yes/no questions.

Question

Quizplus · Accepted Answer

Qualitative research focuses on understanding concepts, thoughts, or experiences rather than quantifying them. Recording consumers' first impressions about products is a qualitative method because it captures detailed, subjective feedback rather than numerical data.

Which Statement Is True About Qualitative Research