Lola, along with many of her friends, grew up in a very poor country and didn't attend school. A consumer products company wants to do marketing research in her country and plans to send out a survey. What problem is most likely to hamper the research using this tool?
A) taboos
B) product fit
C) lack of interest
D) translation
E) illiteracy

Question

Quizplus · Accepted Answer

Given that Lola and many of her friends didn't attend school, it's likely that illiteracy rates are high in her country. This would make it difficult for people to read and respond to a written survey, thus hampering the research.

Lola, Along with Many of Her Friends, Grew Up in a Very