What is the most profound change for firms at the global marketing stage of internationalization?
A) More than half of the multinational firm's revenue is generated from domestic markets.
B) Sales to foreign markets are made as and when goods become available.
C) Temporary surpluses marketed in foreign markets is the only element of internationalization.
D) Companies treat the world, along with home market, as one market.
E) Domestic demand always exceeds the firm's production capacity.

Question

Quizplus · Accepted Answer

At the global marketing stage of internationalization, the most profound change is that companies start to view the world, including their home market, as a single, integrated market. This means they adapt their strategies, products, and marketing efforts to operate on a global scale, rather than focusing predominantly on domestic or individual foreign markets.

What Is the Most Profound Change for Firms at the Global