For a company at the ________ stage of internationalization, market segments are defined by income levels, usage patterns, or other factors that frequently span countries and regions.
A) domestic market extension
B) no direct foreign marketing
C) global marketing
D) internal marketing
E) infrequent foreign marketing

Question

Quizplus · Accepted Answer

At the global marketing stage, companies view the world as one market and typically define their market segments based on factors like income levels or usage patterns that transcend national borders. This approach contrasts with strategies focused on adapting to local markets.

For a Company at the ________ Stage of Internationalization, Market