Adaptation is often necessitated due to ________.
A) differences across countries in language, culture, economic conditions, and other factors
B) unstable demand
C) high import tariffs
D) similarities in customer preferences across various demographic groups worldwide and the increased emphasis on the homogenization of global markets
Correct Answer:
Verified
Q16: Taken together, the key elements of a
Q17: Frequent business travelers, who are also affluent
Q18: In international business, marketing is concerned with
Q19: _ is the process of dividing the
Q20: Adaptation is defined as _.
A) the firm's
Q22: Managers consider several different rationales when adapting
Q23: Standardization refers to the process of making
Q24: Refrigerator Adaptations (Scenario)
Cold-Aire Inc. manufactures refrigerators from
Q25: A standardized marketing approach is appropriate when
Q26: Perhaps the most important distinction between standardization
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