Perhaps the most important distinction between standardization and adaptation is that ________.
A) standardization helps the firm customize products according to customer preferences, while adaptation helps the firm save time
B) standardization helps the firm cut costs, while local adaptation helps the firm more precisely cater to local needs and requirements
C) standardization helps the firm cater to the needs of local customers, while adaptation helps the firm save costs through mass production
D) standardization helps the firm upgrade quality to suit the unique tastes of consumers, while adaptation emphasizes uniformity
Correct Answer:
Verified
Q21: Adaptation is often necessitated due to _.
A)
Q22: Managers consider several different rationales when adapting
Q23: Standardization refers to the process of making
Q24: Refrigerator Adaptations (Scenario)
Cold-Aire Inc. manufactures refrigerators from
Q25: A standardized marketing approach is appropriate when
Q27: Refrigerator Adaptations (Scenario)
Cold-Aire Inc. manufactures refrigerators from
Q28: Adaptation is useful in multidomestic industries such
Q29: Briefly discuss the principal advantages of standardization.
Q30: Adaptation is more costly than standardization because
Q31: Commodities, industrial equipment, and technology products lend
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