Which of the following is an example of licensing?
A) Saks Inc. entered China by giving a retail chain in China the authority to use Saks Fifth Avenue name for a flagship department store in Shanghai.
B) An Indian automobile manufacturing company buys engines from a Japanese manufacturer for its environmentally friendly cars.
C) A South-Korean consumer electronics manufacturer produces the screens for its brand of television and sends orders to a factory in China to manufacture the casing for the television.
D) A U.K-based motorcycle manufacturer produces limited-edition customizations of the company's stock models and sells it to customers around the world.
Correct Answer:
Verified
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