The reputation of a licensor will be jeopardized by a licensing agreement if the licensee ________.
A) markets competing products for significantly lower prices
B) uses the licensing asset to create products of poor quality
C) refuses to pay the agreed upon royalties to the licensor
D) does not guarantee future expansion in the market

Question

Quizplus · Accepted Answer

The reputation of a licensor can be significantly harmed if the licensee uses the licensed asset to create products of poor quality, as this directly reflects on the perceived value and integrity of the licensor's brand or intellectual property.

The Reputation of a Licensor Will Be Jeopardized by a Licensing