By establishing a brand name and market power through a licensing agreement, licensors are able to ________.
A) establish a more durable presence in the local market
B) control the use of the licensed asset
C) control the dissipation of important intellectual property to competitors
D) avoid the risk of creating a future competitor

Question

Quizplus · Accepted Answer

Licensing agreements allow licensors to establish a presence in the local market by leveraging the brand name and market power of the licensee, which can lead to a more durable market presence.

By Establishing a Brand Name and Market Power Through a Licensing