________ is used by some firms to gauge long-term sales potential without fully committing to a foreign market.

Name: ________ is used by some firms to gauge long-term sales potential without fully committing to a foreign market.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Test marketing allows firms to evaluate the sales potential in a new market by conducting a limited marketing campaign. This approach helps in understanding consumer response without the need for a full-scale market entry, thus minimizing risk.

________ Is Used by Some Firms to Gauge Long-Term Sales