Which of the following market research tools relies on known information about one product to infer the market potential of another product?
A) proxy indicator
B) analogy
C) trade audit
D) comparative surveys
Correct Answer:
Verified
Q78: _ refers to a cross-border business alliance
Q79: The term industry market potential can best
Q80: In order to estimate industry market potential,
Q81: While estimating company sales potential, managers may
Q82: Australian Business Partner (Scenario)
The Coffee Cup Corporation
Q84: _ is used by some firms to
Q85: Estimates of company market potential provides managers
Q86: Australian Business Partner (Scenario)
The Coffee Cup Corporation
Q87: The estimate of the share of annual
Q88: Describe the two techniques most often used
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