Harold takes the Implicit Attitude Test (IAT). The first image is of a Caucasian male, and he quickly clicks on "positive" as an association. The next image is of an African-American male, and he also clicks on "positive," but it takes him two seconds longer to do so. Based on these responses, the computer scoring would say Harold has ______.
A) no discernable bias toward either option
B) a more positive association with African Americans than he does with Caucasians
C) equally positive associations to both Caucasians and African Americans
D) a more positive association with Caucasians than he does with African Americans

Question

Quizplus · Accepted Answer

The Implicit Attitude Test (IAT) measures the strength of associations between concepts and evaluations or stereotypes, using the speed of responses as an indicator. Harold's slower response time in associating the African-American male with "positive" suggests a less automatic association compared to the Caucasian male, indicating a more positive association with Caucasians than African Americans according to the IAT's methodology.

Harold Takes the Implicit Attitude Test (IAT)