Assuming a company has been gathering ideas for new products,what is the next step in the development process?
A) test marketing
B) prototype development
C) business analysis
D) concept testing
E) screening

Question

Quizplus · Accepted Answer

E)The sequential steps in the product development process are idea generation, screening, concept testing, business analysis, prototype development, product testing and test marketing, and commercialization.

Assuming a Company Has Been Gathering Ideas for New Products,what