A firm makes bookcases,bicycles,soft drinks,armored cars,and novelty dishes.What do these items make up?
A) product line
B) product variety
C) product assortment
D) product mix
E) product inventory

Question

Quizplus · Accepted Answer

D)The group of products that a company makes available for sale, whether consumer, industrial, or both, is its product mix. A group of products that are closely related because they function in a similar manner is a product line.

A Firm Makes Bookcases,bicycles,soft Drinks,armored Cars,and Novelty Dishes