Question 1

To be effective,persons serving as influencers in influence marketing programs must be deemed authentic and not as paid spokespersons for companies.

Accepted Answer

This statement is true. The perception of authenticity is key in maintaining credibility with the influencer's audience and ensuring that the marketing message resonates with them. If an influencer is seen as a paid spokesperson, their endorsement may be viewed as disingenuous and ultimately ineffective.

Question 2

Nancy just posted a negative comment on her personal blog about a bad experience at a restaurant.She is not sponsored by the restaurant and,according to the new FTC regulations,she must state that she is not affiliated with the restaurant.

Accepted Answer

The FTC regulations on endorsements and testimonials only apply to sponsored content. Since Nancy is not sponsored by the restaurant, she is not required to disclose her lack of affiliation with the restaurant.

Question 3

Company leaders can increase the level of credibility of a blog by posting comments or honestly answering the negative criticism.

Accepted Answer

By engaging with their audience, addressing criticisms, and participating in discussions, company leaders can increase the credibility of their blog and show a willingness to listen and learn from their readers.

Question 4

In the past,a consumer would tell 12 to 15 people about a bad experience with a brand.Now,with the internet,a consumer can tell thousands,or even millions,about a bad experience.

Accepted Answer

With social media and online review platforms, a consumer can easily share their bad experience with a large audience, potentially reaching thousands or even millions of people.

Question 5

The social media networking site that has the least influence on purchases is:

Accepted Answer

The answer of The social media networking site that has...

Question 6

A common method of content seeding is offering some type of financial incentive,such as coupons,rebates,and contests.

Accepted Answer

Content seeding often involves providing incentives to encourage users to engage with and share content. Financial incentives such as coupons, rebates, and contests are popular options for motivating users to share content with their friends and followers.

Question 7

To take advantage of opportunities during live events,brands have set up war rooms consisting of top marketing executives,creatives,digital technicians,and lawyers.

Accepted Answer

This statement is true. Brands often set up war rooms during live events to take advantage of real-time marketing opportunities. These war rooms consist of a team consisting of marketing executives, creatives, digital technicians, and even lawyers to ensure that any messaging and promotions comply with legal guidelines.

Question 8

A blog produced by a brand offers the firm's marketing personnel,as well as visitors,the most freedom in posting material and making comments.

Accepted Answer

A blog produced by a brand often has guidelines and restrictions to maintain the brand's image and message, limiting the freedom in posting material and comments.

Question 9

A financial incentive that can be part of a content seeding program by a brand is to offer consumers something exclusive that makes that consumer feel special.

Accepted Answer

The answer of A financial incentive that can be part...

Question 10

Because mistakes can generate social buzz,it can be used as an effective content seeding strategy.

Accepted Answer

The answer of Because mistakes can generate social buzz,it can...

Question 11

Real-time marketing has shown success in sporting events,but not for non-sporting events.

Accepted Answer

There have been successful examples of real-time marketing in non-sporting events such as the 2013 Oscars and the 2013 Super Bowl blackout. However, sports events have been a popular and effective platform for real-time marketing due to the high level of engagement and conversation happening among viewers.

Question 12

Vloggers are not paid,because doing so would make them less authentic.

Accepted Answer

Many vloggers are paid through sponsorships, product placements, and brand deals. However, the concern is that overtly promoting products for payment may compromise their authenticity and honesty, leading some to prioritize genuine content over making money.

Question 13

Individuals who create videos,post them on video sites such as YouTube or Vine,and seek to build a following are known as vloggers.

Accepted Answer

Vloggers are individuals who created videos and share them on video-sharing platforms like YouTube or Vine to establish a following.

Question 14

Influencer marketing involves an individual marketing a brand through social media.

Accepted Answer

Influencer marketing is the practice of using influential individuals (known as influencers) on social media to promote a brand, product or service to their followers.

Question 15

The idea of real-time marketing did not exist prior to the famous blackout during the Super Bowl game of 2013.

Accepted Answer

The idea of real-time marketing existed prior to the Super Bowl blackout in 2013, but the event helped popularize the concept and increased its use in marketing strategies.

Question 16

Content seeding by brands can be any type of incentive that offers information,uniqueness,novelty,or financial benefits.

Accepted Answer

Content seeding can include a variety of incentives, including providing valuable information, offering something unique or novel, or providing financial benefits in order to encourage users to engage with and share branded content.

Question 17

Effective real-time marketing requires on-the-spot strategic planning during the time an event occurs.

Accepted Answer

The answer of Effective real-time marketing requires on-the-spot strategic planning...

Question 18

The best approach to negative comments on a blog is for the brand to immediately delete the comment before other consumers see it.

Accepted Answer

Deleting negative comments on a blog can give the impression that the brand is not open to feedback or criticism, which can harm its reputation. It is important to address the negative comment respectfully and try to resolve the issue with the customer. Other consumers may appreciate how the brand handles negative feedback and feel more positively about the company.

Question 19

Vloggers are paid individuals who create videos,post them on video sites such as YouTube or Vine.

Accepted Answer

Vloggers are indeed paid individuals who create videos and post them on video sites like YouTube and Vine. They can earn money through ad revenue, sponsorships, and partnerships with brands.

Question 20

Interactive blogs allow visitors to make comments or posts on the blog.

Accepted Answer

Interactive blogs have features that allow visitors to interact with the content of the blog, which includes making comments or posts on the blog.

Quiz 9: Social Media