An in-house advertising department is likely to be more objective than an external advertising agency and also have a better understanding of consumers and trends.

Question

Quizplus · Accepted Answer

While an in-house advertising department may have a deep understanding of their brand and industry, their objectivity may be compromised by organizational biases and political considerations. On the other hand, external advertising agencies bring a fresh perspective and a range of expertise that can enhance creativity and effectiveness in advertising campaigns.

An In-House Advertising Department Is Likely to Be More Objective