In a creative brief, legal and mandatory restrictions placed on advertisements are also called constraints.
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Q216: In a creative brief, the target audience
Q217: Persuasive advertising is used more in the
Q218: In terms of campaign duration, changing ads
Q219: Variability theory suggests that a consumer seeing
Q220: The current trend in developing taglines is
Q222: A "left-brain" advertisement is oriented towards emotion
Q223: Describe the message theme in a creative
Q224: In a creative brief, the support takes
Q225: A "left-brain" advertisement is:
A)oriented towards the logical,
Q226: When preparing a creative brief, the only
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