The "Got milk?" campaign emerged after consumers were deprived of milk for a week. What forms of communication research were used to discover the impact of doing without milk?

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Quizplus · Accepted Answer

Product-specific research was used to determine the impact of going without milk on consumers. Additionally, consumer-oriented research was likely used to understand consumer attitudes and behavior towards milk consumption. These two forms of communication research likely helped to inform the development of the "Got milk?" campaign.

The "Got Milk?" Campaign Emerged After Consumers Were Deprived of Milk