In consumer research, ________ is information that has already been collected for some other purpose, and is often helpful in designing a new research project.
A) primary research
B) secondary data
C) experimentation
D) negativism
E) positivism

Question

Quizplus · Accepted Answer

Secondary data refers to information that has already been gathered for a different purpose but can be utilized in the context of a new research project. This can include data from previous studies, reports, publications, and other sources that were not originally collected for the current research question but can provide valuable insights or background information.

In Consumer Research, ________ Is Information That Has Already Been