For quantitative research, the primary data collection instrument is the ________.
A) questionnaire
B) interview
C) focus group
D) consumer panel
E) metaphor analysis
Correct Answer:
Verified
Q43: Projective techniques are designed to _.
A) identify
Q44: Respondents are most hostile when administered _
Q45: In a _, every member of the
Q46: A researcher who was developing a segmentation
Q47: When a researcher divides the population into
Q49: The _ asks consumers to make subjective
Q50: A study is _ if the same
Q51: Frequently, ideas stemming from _ are tested
Q52: A study is _ if it collects
Q53: Researchers often present respondents with a list
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