Projective techniques are designed to ________.
A) identify the best distribution chain for a particular product
B) encourage consumers to buy a product
C) illuminate the unconscious underlying motives of the consumer
D) encourage discussion within a group about a particular product
E) identify consumer impressions of product price

Question

Quizplus · Accepted Answer

Projective techniques are psychological methods used in market research (and other fields) to uncover people's true feelings, desires, and thoughts by having them project these inner states onto ambiguous stimuli, thereby revealing their unconscious underlying motives.

Projective Techniques Are Designed to ________