Survey X asks respondents to express their impression of a given price for Product Y on a continuum between expensive and inexpensive. This type of attitude scale is known as a ________.
A) Likert scale
B) bipolar scale
C) semantic differential scale
D) behavior intention scale
E) rank-order scale

Question

Quizplus · Accepted Answer

The correct answer is C) semantic differential scale. This type of scale is used to measure the meaning of objects, events, or concepts, such as a product's price perception, on a continuum between two bipolar adjectives (in this case, expensive and inexpensive).

Survey X Asks Respondents to Express Their Impression of a Given