________ a major application of causal research, in which, prior to launching a new product, elements such as package, price, and promotion are manipulated in a controlled setting in order to predict sales and possible responses to the product.
A) Surveys are
B) Focus groups are
C) Secondary research is
D) Test marketing is
E) One-on-one interviewing is

Question

Quizplus · Accepted Answer

Test marketing is a major application of causal research where elements like package, price, and promotion are manipulated in a controlled setting to predict sales and responses to a new product.

________ a Major Application of Causal Research, in Which, Prior