Marketers are beginning to blend promotion and program content by positioning a TV commercial so close to the storyline of a program that viewers are unaware they are watching an advertisement until they are well into it. Because this was an important factor in advertising to children, ________ has strictly limited the use of this technique.

Question

Quizplus · Accepted Answer

The Federal Trade Commission (FTC) is responsible for regulating advertising practices, including those targeting children, to ensure they are not deceptive or unfair. This includes strict limitations on techniques that blend advertisements with program content in a way that may confuse viewers, especially children, about whether they are watching an advertisement.

Marketers Are Beginning to Blend Promotion and Program Content by Positioning