TOASTER MINI CASE: Ruth's son is five years old. He recently saw a TV commercial for Kool-Stuf toaster pastries that showed Oreo cookies going into a toaster and popping out as Kool-Stuf pastries. He proceeded to put Oreo cookies into the toaster in his kitchen at home and, when they didn't pop out, tried to get them out with a pair of scissors. Ruth feels that the advertisement is dangerous and should be changed.
-In the TOASTER MINI CASE, if Ruth wants to complain to the self-regulatory organization that monitors these types of advertisements, she should address her complaint to ________.

Question

Quizplus · Accepted Answer

The Children's Advertising Review Unit (CARU) is a self-regulatory organization specifically focused on advertising directed at children. Ruth's complaint about the potentially dangerous advertisement would be appropriately addressed to CARU, as they oversee and ensure that children's advertising is not misleading, unfair, or inappropriate.

TOASTER MINI CASE: Ruth's Son Is Five Years Old