Which of the Following Is NOT True About Social Marketing

Which of the following is NOT true about social marketing?

A) Companies try to increase their credibility by being good corporate citizens.
B) All marketing that promotes socially beneficial behaviors must come from not-for-profit organizations.
C) Societal marketing programs can help create positive consumer attitudes toward companies.
D) A solid perceptual fit between the sponsoring organizations and the causes promoted via social marketing can increase consumer involvement in the causes.
E) A solid perceptual fit between the sponsoring organizations and the causes promoted via social marketing can increase consumer purchase intentions.