Question 1

________ is a company which has analyzed and indexed data in hundreds of privacy policies across the web and developed a scale ranking websites from 0 to 100 based on how the site collects and uses personal data.

Accepted Answer

PrivacyChoice is known for analyzing and indexing data in numerous privacy policies across the web, developing a scale to rank websites based on their data collection and usage practices.

Question 2

The popularity of ________ is an option for combatting the invisible tracking that is being done via Internet, cell phone, and coupon use.

Accepted Answer

"Do not track" features or options are designed to help combat the invisible tracking of users' online activities, offering a way to opt out of tracking by websites, advertisers, and other online services.

Question 3

The FTC can require companies that have misled consumers to run ________, which can sometimes result in distrust toward other products sold by the company and toward similar products sold by unrelated marketers.

Accepted Answer

The FTC can require companies that have misled consumers to run corrective advertising to correct the misinformation, which can sometimes result in distrust toward other products sold by the company and toward similar products sold by unrelated marketers.

Question 4

Which product was criticized for trying to appeal to underage drinkers with a fruit-flavored beverage that was endorsed by the rapper Snoop Dogg, who also mentioned the brand in one of his songs?

Accepted Answer

Blast by Colt 45 was criticized for its fruit-flavored beverage and its association with Snoop Dogg, which was seen as an attempt to appeal to underage drinkers.

Question 5

Some firms engage in ________, where they contribute a portion of the revenues they receive from selling certain products as helping people inflicted with incurable diseases or hurt by inclement weather.

Accepted Answer

Cause-related marketing refers to when companies contribute a portion of their revenues from certain products to help with social causes, such as aiding those affected by incurable diseases or natural disasters.

Question 6

Socially beneficial forms of doing business include ________.

Accepted Answer

Cause-related marketing is a socially beneficial form of doing business as it involves partnerships between businesses and non-profit organizations to promote a social cause or charity, often leading to mutual benefits for both parties.

Question 7

________ was founded during World War II and is dedicated to the advancement of socially worthy causes through advertising.

Accepted Answer

The Advertising Council, often simply called the Ad Council, was founded during World War II to utilize advertising techniques and strategies to support war efforts and has since focused on various social issues, making it the correct answer.

Question 8

Corporate-sponsored special events include ________.

Accepted Answer

Corporate-sponsored special events can encompass a wide range of activities, including marching bands, fireworks displays, parades, and traveling art exhibits, as companies often sponsor diverse events to promote their brand and engage with the community.

Question 9

What agency has implemented some policies requiring data brokers to give consumers access to information collected about them and allows them to correct and update such data?

Accepted Answer

The Federal Trade Commission (FTC) has implemented policies that require data brokers to give consumers access to information collected about them, allowing them to correct and update such data. This is part of the FTC's broader efforts to protect consumer privacy and ensure transparency in the collection and use of personal information by businesses.

Question 10

________ is a retraction or clarification a company must issue after it has made a false or misleading advertising claim because it was mandated to do so by the federal or local government.

Accepted Answer

Corrective advertising is issued by a company following a mandate from federal or local government authorities to address and correct false or misleading claims made in previous advertisements.

Question 11

A consumer's ________ is a digital calculation that evaluates people's buying power and value as consumers that is largely invisible to the consumers.

Accepted Answer

A consumer's e-score is a digital calculation that evaluates people's buying power and value as consumers, and it is largely invisible to the consumers. This score is used by companies to assess the potential value of consumers, often affecting the deals, offers, and credit terms a consumer might receive.

Question 12

Marketers implement ethical strategies for all of the following reasons EXCEPT ________.

Accepted Answer

Marketers implement ethical strategies to promote fairness and responsibility, not to exploit vulnerable populations. Choices A, B, D, and E are all reasons marketers might use ethical strategies, such as doing the right thing, improving their image, reducing scrutiny, and avoiding government legislation. Exploiting vulnerable populations would be considered an unethical practice.

Question 13

When Fizzy Cola advertises that it will donate a portion of all the proceeds of cola packaged in its Olympic can to the Special Olympics, it is engaging in ________.

Accepted Answer

Fizzy Cola's promise to donate a portion of proceeds from sales of a specific product to the Special Olympics is an example of cause-related marketing. This strategy involves companies contributing to a cause with each purchase of their products, thereby linking the purchase to support for a charitable cause or social issue.

Question 14

If Daisy is driving and a radio advertisement alerts her, through a specifically targeted ad based on her location, that a McDonald's restaurant is two exits down next to the highway, the advertiser is likely using the ________ from her car to identify her position.

Accepted Answer

The advertiser is likely using the GPS (Global Positioning System) from her car to identify her position, as GPS technology enables location tracking and is commonly used for navigation and location-based services, including targeted advertising based on geographical location.

Question 15

With regard to offensive advertising, ________ produced the most consumer complaints.

Accepted Answer

Images and words unsuitable for children often generate the most consumer complaints due to concerns about their impact on young audiences and the potential for inappropriate content exposure.

Question 16

When People's Trust Bank advertises its involvement in free consumer credit training to help low-income families manage their earnings and qualify for mortgages, People's Trust is engaging in ________.

Accepted Answer

Cause-related marketing involves a company supporting a social cause or issue, in this case, helping low-income families manage their finances, which can improve the company's image and customer relations.

Question 17

A new pharmaceutical advertisement represents the drug as more effective than the evidence available suggests. This is an example of ________.

Accepted Answer

The advertisement is making a claim about the drug's effectiveness that is not supported by the available evidence, which is an unsubstantiated effectiveness claim.

Question 18

When a wine advertiser suggests its wine "has the most unique taste among red wines," it is an example of a(n) ________ claim.

Accepted Answer

The claim is subjective because it is based on personal opinions and feelings rather than facts that can be objectively verified.

Question 19

Examples of dishonest consumer behavior include ________.

Accepted Answer

All the options listed (A through D) are examples of dishonest consumer behavior, including software piracy, returning used items, returning stolen merchandise, and falsely claiming expenses.

Question 20

Which of the following is NOT true about social marketing?

Accepted Answer

Social marketing does not exclusively come from not-for-profit organizations; for-profit companies can also engage in social marketing to promote socially beneficial behaviors, alongside their efforts to increase credibility, create positive consumer attitudes, and enhance consumer involvement and purchase intentions through a good fit with the causes they support.

Quiz 15: Marketing Ethics and Social Responsibility