When People's Trust Bank advertises its involvement in free consumer credit training to help low-income families manage their earnings and qualify for mortgages, People's Trust is engaging in ________.

Question

Quizplus · Accepted Answer

Cause-related marketing involves a company supporting a social cause or issue, in this case, helping low-income families manage their finances, which can improve the company's image and customer relations.

When People's Trust Bank Advertises Its Involvement in Free Consumer