The societal marketing concept proposes that all companies would be better off in a stronger, healthier society, and that companies that incorporate ethical behavior and social responsibility in all of their business dealings attract and maintain loyal consumer support over the long term.

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The societal marketing concept emphasizes that companies should not only focus on satisfying customer needs and achieving their own goals but also consider the long-term welfare of society. It suggests that by integrating ethical practices and social responsibility into their operations, businesses can build and sustain a loyal customer base while contributing to the overall health and strength of the society they operate in.

The Societal Marketing Concept Proposes That All Companies Would Be