It is argued that stealth marketing will result in increased consumer trust of product information.

Name: It is argued that stealth marketing will result in increased consumer trust of product information.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Stealth marketing, by its nature, involves disguising marketing messages as unbiased information or entertainment, which can lead to a breach of trust when consumers discover the true intent behind the messages. This can ultimately decrease consumer trust in product information.

It Is Argued That Stealth Marketing Will Result in Increased