A high fit between a sponsored cause and the sponsoring company's positioning strategy can improve the company's image.

Question

Quizplus · Accepted Answer

A high fit between a sponsored cause and the company's positioning strategy can lead to a more coherent brand image in the eyes of consumers, enhancing the company's overall image by aligning its social responsibility efforts with its brand identity and values.

A High Fit Between a Sponsored Cause and the Sponsoring