Within the context of the model of consumer decision making, ________ is likely to occur when a consumer is faced with a "problem."
A) marketing mix
B) prepurchase search
C) need recognition
D) evaluation of alternatives
E) psychological field

Question

Quizplus · Accepted Answer

Need recognition is the first step in the consumer decision-making process, which occurs when a consumer perceives a difference between their current state and their desired state, thus recognizing a problem or need.

Within the Context of the Model of Consumer Decision Making