Question 1

Within the context of the model of consumer decision making, the ________ include the unwritten codes of conduct that indicate which consumption behavior should be considered "right" or "wrong."
A) marketing mix
B) output
C) decision
D) input
E) sociocultural influences

Accepted Answer

Sociocultural influences include the unwritten codes of conduct, norms, and values that shape consumer behavior by indicating which actions are considered appropriate or inappropriate within a society. These influences play a significant role in determining what consumers view as "right" or "wrong" in terms of their consumption behaviors.

Question 2

External search effort associated with purchase is greatest when ________.
A) consumers have high product category knowledge
B) consumers do not care about the purchase
C) the purchase situation is low-risk
D) product category knowledge is low
E) subjective knowledge is high

Accepted Answer

External search effort is greatest when consumers have low product category knowledge because they need to gather more information to make an informed decision.

Question 3

Beth is tired of carrying around a cumbersome CD player and a heavy collection of CDs so she can listen to her music on-the-go, and so has decided to convert her CD music collection to MP3 and buy an iPod. This is an example of ________ need recognition.
A) hypothetical state
B) acquired state
C) desired state
D) avoidance state
E) psychological state

Accepted Answer

Beth's decision to convert her CD collection to MP3 and buy an iPod stems from her desire to have a more convenient and portable way to listen to her music, which represents a desired state. She wants to move from her current cumbersome situation to a more convenient one.

Question 4

________ is the number of alternatives and the amount of information available for each alternative.
A) Information organization
B) Psychological field
C) External source
D) Time constraint
E) Task complexity

Accepted Answer

Task complexity refers to the number of alternatives and the amount of information available for each alternative, affecting how difficult the task is perceived to be.

Question 5

Within the context of the model of consumer decision making, the ________ represents the internal influences that affect consumers' decision-making processes.
A) marketing mix
B) prepurchase search
C) decision
D) evaluation of alternatives
E) psychological field

Accepted Answer

The psychological field includes internal influences such as perceptions, attitudes, and personality traits that affect how consumers process information and make decisions.

Question 6

When a product fails to perform satisfactorily, it triggers ________ need recognition.
A) hypothetical state
B) actual state
C) desired state
D) avoidance state
E) psychological state

Accepted Answer

When a product fails to perform satisfactorily, it triggers an actual state need recognition, as the consumer recognizes a difference between their current state (with a malfunctioning product) and the optimal performance level they desire.

Question 7

A study of ________ suggests postpurchase dissonance results from unsuccessful prepurchase search.
A) search frustration
B) out-of-stock situations
C) discretionary search
D) search regret
E) cognitive challenges

Accepted Answer

Search regret occurs when consumers feel that their prepurchase search was inadequate or unsuccessful, leading to postpurchase dissonance.

Question 8

Within the context of the model of consumer decision making, ________ is likely to occur when a consumer is faced with a "problem."
A) marketing mix
B) prepurchase search
C) need recognition
D) evaluation of alternatives
E) psychological field

Accepted Answer

Need recognition is the first step in the consumer decision-making process, which occurs when a consumer perceives a difference between their current state and their desired state, thus recognizing a problem or need.

Question 9

Newspaper or magazine articles, direct-mail brochures, and websites are considered ________ pre-purchase information sources.
A) external
B) evoked
C) independent
D) network
E) personal

Accepted Answer

These sources are considered external because they provide information from outside the consumer's personal experience or knowledge.

Question 10

The ________ component of the consumer decision-making model is concerned with how consumers make decisions.
A) process
B) output
C) decision
D) input
E) emotional

Accepted Answer

The process component of the consumer decision-making model specifically addresses how consumers go about making their decisions, encompassing the steps or stages they go through from recognizing a need to making a purchase and post-purchase evaluation.

Question 11

Past experience is considered a(n) ________ source of information.
A) irrelevant
B) risky
C) external
D) internal
E) limited

Accepted Answer

Past experience is considered an internal source of information because it comes from within the individual, based on their own experiences and knowledge.

Question 12

Which of the following is an important form of external information?
A) memories
B) past experience
C) shopping
D) heuristics
E) knowledge

Accepted Answer

Shopping is an important form of external information as it involves gathering information from the environment, such as product features, prices, and reviews, to make purchasing decisions.

Question 13

________ begins when a consumer perceives a need that might be satisfied by the purchase and consumption of a product.
A) Marketing mix
B) Pre-purchase search
C) Need recognition
D) Evaluation of alternatives
E) Psychological field

Accepted Answer

The answer of ________ begins when a consumer perceives a...

Question 14

Which of the following is NOT a factor that increases prepurchase search?
A) high price
B) short periods of time between successive purchases
C) no past experience
D) a socially visible product
E) high product involvement

Accepted Answer

Short periods of time between successive purchases typically decrease the need for prepurchase search because consumers are more familiar with the product category and have less incentive to search extensively each time they make a purchase.

Question 15

In high risk situations, consumers are likely to engage in complex and extensive ________.
A) information search
B) need recognition
C) routinized behavior
D) psychological field reorganization
E) self-assessment

Accepted Answer

In high-risk situations, consumers often engage in complex and extensive information search to reduce uncertainty and make informed decisions. This involves gathering and evaluating relevant information about the available options before making a purchase.

Question 16

Chaz is tired of lugging around a digital camera on location site visits as he tries to identify potential retail properties, so he decides to buy a new cell phone with a high quality digital camera. The desire for the new camera was prompted by ________.
A) marketing mix
B) prepurchase search
C) need recognition
D) evaluation of alternatives
E) psychological field

Accepted Answer

Chaz's decision was prompted by "need recognition," which is the first step in the consumer decision-making process. It occurs when a consumer identifies a need or problem that can be satisfied by purchasing a product or service. In this case, Chaz recognized the need for a more convenient way to take high-quality photos during his site visits, leading him to consider buying a new cell phone with a high-quality camera.

Question 17

Friends, neighbors, coworkers, and salespeople are considered ________ prepurchase information sources.
A) impersonal
B) evoked
C) independent
D) network
E) external

Accepted Answer

Friends, neighbors, coworkers, and salespeople are considered external prepurchase information sources because they provide information from outside the consumer's personal knowledge and experience.

Question 18

According to a study of external search effort associated with different product categories, as search effort increased, consumer attitudes toward shopping became more ________ and ________ time was made available for shopping.
A) negative; more
B) negative; less
C) positive; more
D) positive; less
E) negative; the same amount of

Accepted Answer

As search effort increased, consumer attitudes toward shopping became more positive and more time was made available for shopping.

Question 19

________ is the presentation, format, and content of available information.
A) Information organization
B) Psychological field
C) External source
D) Time constraint
E) Task complexity

Accepted Answer

Information organization refers to how information is structured, formatted, and presented, making it the correct choice.

Question 20

John has decided that he needs to switch cellular service providers because his cell phone doesn't work in his new apartment. Within the context of the model of consumer decision making, this is an example of ________ need recognition.
A) hypothetical state
B) actual state
C) desired state
D) avoidance state
E) psychological state

Accepted Answer

John's decision is based on the actual state of his cell phone not working in his new apartment, which indicates a discrepancy between his current situation (actual state) and his functional need for cellular service.

Quiz 14: Consumer Decision Making and Diffusion of Innovations

Within the context of the model of consumer decision making, the ________ include the unwritten codes of conduct that indicate which consumption behavior should be considered "right" or "wrong."

External search effort associated with purchase is greatest when ________.

Beth is tired of carrying around a cumbersome CD player and a heavy collection of CDs so she can listen to her music on-the-go, and so has decided to convert her CD music collection to MP3 and buy an iPod. This is an example of ________ need recognition.

________ is the number of alternatives and the amount of information available for each alternative.

Within the context of the model of consumer decision making, the ________ represents the internal influences that affect consumers' decision-making processes.

When a product fails to perform satisfactorily, it triggers ________ need recognition.

A study of ________ suggests postpurchase dissonance results from unsuccessful prepurchase search.

Within the context of the model of consumer decision making, ________ is likely to occur when a consumer is faced with a "problem."

Newspaper or magazine articles, direct-mail brochures, and websites are considered ________ pre-purchase information sources.

The ________ component of the consumer decision-making model is concerned with how consumers make decisions.

Past experience is considered a(n) ________ source of information.

Which of the following is an important form of external information?

________ begins when a consumer perceives a need that might be satisfied by the purchase and consumption of a product.

Which of the following is NOT a factor that increases prepurchase search?

In high risk situations, consumers are likely to engage in complex and extensive ________.

Chaz is tired of lugging around a digital camera on location site visits as he tries to identify potential retail properties, so he decides to buy a new cell phone with a high quality digital camera. The desire for the new camera was prompted by ________.

Friends, neighbors, coworkers, and salespeople are considered ________ prepurchase information sources.

According to a study of external search effort associated with different product categories, as search effort increased, consumer attitudes toward shopping became more and time was made available for shopping.

________ is the presentation, format, and content of available information.

John has decided that he needs to switch cellular service providers because his cell phone doesn't work in his new apartment. Within the context of the model of consumer decision making, this is an example of ________ need recognition.