In high risk situations, consumers are likely to engage in complex and extensive ________.
A) information search
B) need recognition
C) routinized behavior
D) psychological field reorganization
E) self-assessment

Question

Quizplus · Accepted Answer

In high-risk situations, consumers often engage in complex and extensive information search to reduce uncertainty and make informed decisions. This involves gathering and evaluating relevant information about the available options before making a purchase.

In High Risk Situations, Consumers Are Likely to Engage in Complex