The ________ consists of brands the consumer is indifferent toward because they are perceived as not having any particular advantages.
A) inert set
B) inept set
C) emotional set
D) independent set
E) evoked set

Question

Quizplus · Accepted Answer

The inert set refers to a group of brands that a consumer is indifferent towards, often because they perceive these brands as lacking distinctive benefits or advantages. This contrasts with the evoked set, which consists of brands a consumer would consider when making a purchase decision.

The ________ Consists of Brands the Consumer Is Indifferent Toward