________ behavior is closely related to the concept of brand loyalty, which most firms try to encourage because it contributes to greater stability in the marketplace.
A) Gifting
B) Trial purchase
C) Permission marketing
D) Repeat purchase
E) Long-term commitment purchase

Question

Quizplus · Accepted Answer

Repeat purchase behavior is directly related to brand loyalty, as it reflects a consumer's decision to buy a product or service from the same brand repeatedly over time, indicating a preference and loyalty to that brand.

________ Behavior Is Closely Related to the Concept of Brand