Karen is buying a new laptop. She is looking for a light-weight computer. The laptop she purchases is a little heavier than she had originally hoped, but she was willing to accept the extra weight for a computer with a bigger, clearer screen. Karen made her purchase decision using a(n) ________.
A) affective decision rule
B) noncompensatory decision rule
C) effective decision rule
D) compensatory decision rule
E) cognitive decision rule

Question

Quizplus · Accepted Answer

Karen used a compensatory decision rule, where the negative aspect of the laptop being heavier was compensated for by the positive aspect of having a bigger, clearer screen.

Karen Is Buying a New Laptop