________, which consists of a brand's trustworthiness and expertise, improves the chances that the brand will be included in the consideration set.
A) Brand personality
B) Brand risk
C) Brand effort
D) Brand credibility
E) Brand attractiveness

Question

Quizplus · Accepted Answer

Brand credibility, which encompasses a brand's trustworthiness and expertise, plays a crucial role in enhancing the likelihood of a brand being considered by consumers. This is because consumers are more likely to consider and trust brands that they perceive as credible and reliable.

________, Which Consists of a Brand's Trustworthiness and Expertise, Improves