Consumers often develop shortcut decision rules to facilitate the decision-making process and to cope with ________.
A) lack of information
B) too much information
C) contradicting information
D) negative information
E) inconsistent information

Question

Quizplus · Accepted Answer

Consumers develop shortcut decision rules as a coping mechanism for situations where they are overwhelmed by too much information, helping them to simplify the decision-making process.

Consumers Often Develop Shortcut Decision Rules to Facilitate the Decision-Making