A ________ is the exploratory phase of purchase behavior in which consumers attempt to evaluate a product through direct use.
A) gift purchase
B) trial purchase
C) loyalty purchase
D) repeat purchase
E) long-term commitment purchase

Question

Quizplus · Accepted Answer

A trial purchase is when consumers evaluate a product through direct use before deciding whether to continue using it. This phase is crucial for experiencing the product firsthand.

A ________ Is the Exploratory Phase of Purchase Behavior in Which